In addition to its philanthropic mission, the Foundation powers CRM solutions for more than 15,000 nonprofit and higher-ed institutions. In an effort to meet these two goals, this had caused content overload on the site. Our first objective: cut the clutter. We re-organized, prioritized and eliminated content to focus the message and the user experience.
To get the right balance we developed several interactive prototypes that were distributed to key constituents - Foundation stakeholders and key customers. Through an iterative feedback process we landed on a user-flow and presentation layout that got users where they needed to go easily.
Our goal with the visual design was to allude to the look-and-feel of the Salesforce brand while giving the Foundation a look of it’s own. We introduced hand drawn elements and a more organic color palette to the existing Salesforce brand to achieve a unique look for the Foundation.